Jonathan Kooker

From beginner to professional, every player has a breakthrough moment. With an instrument for every stage, Yamaha can make it possible to express yourself and connect with the world around you.

Once upon a time, we only had a handful of online employment solutions from which to choose. Being a brand new tool for a young, digital savvy audience, Monster.com needed to stand out from the competition with a unique personality and message to which that audience could relate.

Executions: Television

In a warm, earnest tone, we wanted to let people know that the Hallmark Store offered much more than just cards. They offer more of what consumers really want each Holiday season.

Executions: Television. Print. Point of Purchase.

McDonald’s Giftfest: We introduced consumers to this national Holiday program with online video and invited social engagement with a Facebook campaign called “If I could, I would….”

Executions: Online Video. Facebook. Instagram.

There are many words to describe the American Family Road Trip. The word “relaxing” may or may not be one of them. Either way, nobody can deny that transcendent feeling of relief when another precious day of vacation is over and it’s time to hit the hotel.

Executions: Television. Print.

Our streaming content world runs on data centers. So much so, that their energy consumption and impact on the environment has become a topic of international debate. Samsung Electronics—the leading manufacturer of the chips at the heart of every data center—has been developing more efficient technology that uses far less power to stream our content with each innovation.
Every company needs to be part of the solution. I was proud to help them communicate an important, yet somewhat complicated message with simplicity.

Executions: Print. OOH.

SpaceX's Dragon spacecraft launched with more than two tons of supplies headed for the International Space Station. Shortly after takeoff, we realized they had forgotten the Slim Jims. There was only one thing to do; my heroic team and I sprang into action and launched a Slim Jim into space.

Executions: Online Video. Facebook. Earned Media placement.

To help make BUSH’s beans synonymous with summer cookouts, we partnered with grilling master and host of Project Smoke, Steven Raichlen to create BUSH’s BBQ Bootcamp. Editors from Ask Men and Foodbeast, a popular social media influencer and three everyday novice grillers all got a crash course in the basics from a master.

Executions: Online Video. You Tube. Facebook. Earned Media placement.

Every month there’s more amazing programming available on or coming to HBO. Specifically for owned and paid channels, I‘ve been proud to write and help create video content optimized for mobile in every aspect ratio and length known to man or beast for maximum impact.

To promote the top themes at play in Black and Blue from Sony Pictures, we created an integrated social content campaign.

Your favorite shows are now available on Facebook Watch. We created mobile / social content to to spread the word and invite viewers to watch any time.

The Department of Defense Warrior Games highlights wounded warrior athletes representing the Army, Navy, Marine Corps, Air Force, and SOCOM. For the first time, the competition would be open to the public in Chicago. To complement a multi-channel campaign, my job was to celebrate the personal stories of an athlete from each branch of the Armed Services. I had the honor of getting to know a few of the athletes and create their personal mini-documentaries.

Executions: Online Video. You Tube. Facebook. Instagram. Earned Media placement.

Six real recruits. Nine weeks of training and thirteen episodes. Fourteen TV spots promoting the story of each recruit. It was the idea that resulted in the first original web series and the show piece of the integrated campaign model upon which I would base my career. Digital. Print. TV. Direct Mail. Promotions. “Guerilla” Marketing—back in 2000, that was complete surround sound.

Executions: Online Video. Television. Print. Direct Mail. Promotions. Earned Media placement.

It’s true that in our busy world, people often overlook everyday moments of joy. It’s a real problem to solve. As the brand that stands for spontaneous joy, Redd-Wip wanted to help get the word out and offer some real research behind the problem and offer some possible solutions.

We brought our idea to life with a Social Experiment. The kids in this video only knew they were going to sit down in a room alone with a camera and two plates. They didn’t know one would get a treat and the other would not. Of course when they realized this, they did what children do naturally and showed us all how sharing joy is done.

Executions: Online Video. You Tube. Facebook. Instagram. Earned Media placement.

With this social media campaign, we wanted to keep the Slim Jim audience entertained in advance of the summer road trip season. Most brands promise an unattainably epic road trip experience. We offered fun mini-moments from classic road trip adventures they can laugh about any time.

Executions: Online Video. You Tube. Facebook.

Every year for the past 33 years, PNC Bank has compiled the Christmas Price Index—a financial media play that measures the cost of the items in the song “The 12 Days of Christmas.” When they wanted to appeal to a younger audience, we sold them on the idea of teaming up with some energetic influencers who would find and cost out each of the items on the list in a unique, fun way. 

Executions: Online Video. You Tube. Facebook. Earned Media placement.

Zesty Ro*Tel diced tomatoes, avocados and the adult beverage of your choice are a party waiting to happen. All you need is a reason to celebrate. We created a fun social media campaign to let people know any reason is a good reason to make Rockin’ Guac and have some fun. 

Executions: Online Video. You Tube. Facebook.

When German confectionary brand Trolli introduced Evil Twins sweet and sour gummy candy in the US, they needed a big digital launch experience. We created an entire digital universe called Trollandia complete with a mobile game called Epic Evil Twins in which the boys fight their way through a delicious, but deadly Zombie Apocalypse.

Using a variety of products and leveraging food trends, we were able to inspire usage occasions for thousands of bean lovers each month by making the experience fun, easy, and delicious.

Executions: Website

Hologic is a leading medical technology company focused on improving women’s health and well-being through early detection and treatment. They deliver life-changing and life-saving solutions, but until recently, you’d never have known that from visiting their website. Our team’s redesign project focused on marrying their world-class technology and innovation story with the powerful humanity of their brand and mission.

Executions: Website

Every connected brand experience needs an experiential activation. Here are samples of my favorites.

Some of these commercials were aired, some were produced on speculation. Which ones were broadcast nationally for millions of eyeballs? Which were broadcast only within my own home for friends and relatives? Take the Spec Spot Challenge today.

If a few words and a picture can articulate an entire deck of strategy and months of planning, mission accomplished. Here are some of my favorite examples of myself trying to rise to the aforementioned challenge. Some were published in national magazines and some were published for the first time here. Can you guess which are which?